The Internet Advertising Bureau Austria (IAB-Austria) published 6 points companies should consider in their Social Media Guidelines for the staff:

  1. Define Social Media and goals for acitivities.
  2. Avoid public discussions about partners and clients.
  3. Dialogs should be authentic and honest.
  4. Who publishes is responsible.
  5. Give customers additional value.
  6. Social Media needs continuous engagement.

http://www.iab-austria.at/wp-content/uploads/2011/04/IAB_SocialMediaGuidelines_200110404.pdf

Advertisements