What do Austrian companies do on the Social Web? The answer was presented during a PRVA-talk in September 2011. The Top 30 focus their activities on Facebook-profiles, Twitter-acccounts, Youtube-Channels and corporate blogs.

Concerning to the study, Red Bull, ÖBB, Raiffeisen, REWE Austria inkl. Billa/Bipa, A1 Telekom Austria and Swarovski register the highest traffic via Social Media.

see page 4: http://news.prva.at/wp-content/uploads/2011/09/Social_Media_Monitoring_Analyse.pdf

Unfortuantely, the study leaves out the question, whether or not customers use the offered channels for interacting with the companies which would be the idea of activities.