When thinking about social media monitoring, it is not the problem to find a technical solution as there are hundreds out there – even software which is free to use. The problem is that there are loads of solutions for problems no one has – and only few tools that are really useful for managers. As Katie D. Paine, expert in online measurement puts it “In the world of social media there’s no shortage of tools. (…) The reality is that many of these tools are irrelevant at best and, at worst, a waste of time and money.”

Author tools Link
Bonthous 450+ http://seamlesssocial.com/platform-list
Oneforty 277 http://oneforty.com/category/Analytics
Burbary 197 http://wiki.kenburbary.com/
Salesrescueteam 195 http://www.salesrescueteam.com/social-media-measurement-tools
Brown 77 http://creativetraction.com/2009/06/11/paid-social-media-monitoring-and-measurement-tools-the-almost-complete-guide
Debruyn, Bensen 35 http://www.monitoringsocialmedia.com
Aßmann, Rauch 28 http://medienbewachen.de
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